Woke Up This Way

The Helena Rubinstein and Estée Lauder of newsletters is firming up the facts on shaved heads, at-risk pop stars, and the new face of pure evil. Boo!

We’re here to reclaim the “women’s magazine.” Every week, two veteran editors read it ALL to bring you everything we believe women’s media should be: juicy yarns, big ideas, deeply personal essays, hot goss, and the odd shopping tip—aka, the full Spread. Plus: original interviews, podcasts, and more. Come hungry! 

---

---

Spreadfluencers, 

We greet you this evening with a word from Vogue.

Every night, a group of women take out their skin-care tools. They use cleansers, creams, and overnight masks, then put on a bonnet, a mouth guard, a chin strap, and tape over their lips. They sleep on their backs, bodies slathered in oil, and when they awake, they hit record, revealing the removal process. The result? A fresh face that resembles a glazed doughnut.

Apparently, the “morning shed” is the latest TikTok beauty frontier, “signifying our morbid desire to be ‘perpetually hot.’”

We’re not sure how huge this phenomenon it is, considering that a quick google of “shed face” gets you this¹, but we gave it a shot nonetheless. We didn’t get a lot of shut-eye but boy do we feel hot! Scorching! Come to think of it…what’s that burning smell?

Hang on, let us strip off this mouth tape! OK! Kiss kiss,

Rachel & Maggie 

Have we achieved perfection? Your Sheditors test-drove the trend all over Charlottesville, Virginia, and Amherst, Massachusetts. Our takeaway? The TikTokers must edit out the children screaming before they post.

---

Here’s what paid subscribers are shucking into like a bucket of oysters after somebody yells “pearl!” 

• Chappell Roan vs. Chappell Roan. 

• The line dance that’ll give you life. 

• We’re thinking of shaving our heads. Discuss.

• Industry as women’s work.  

• Much, much more!

  ---